Sunday, June 24, 2012


The Bungle Bungle Range, Purnululu National Park was promoted in The Weekend Australian June 23-24, 2012 with a full-page advertisement: WORLD HERITAGE!

The listing is used merely for the smart play on words - make it part of your list too: TOURISM.

 The hype is emphasised - EXPERIENCE EXTRAORDINARY!
It's just what every tourist is looking for.
There is no World Heritage logo to emphasise the message of the listing and its significance, nor is there any explanation of why the place is so important.
The buzz is created to attract and intrigue tourists - like flies.
It is a shame that World Heritage listings in Australia only seem to have a meaning for promotion.
Let's hope we don't continue to bungle things in this way.
Countries have obligations and repsonsibilities to properly manage their Wolrd Heritage regions, not for tourism, but for the preservation of the values which stimulated the listing.
It is extraordinary how this is forgotten and neglected in favour of making money from the meaning. 
The irony is that Australians have always struggled to be 'World Class.' 
Yet when we have it, we are not interested in caring for it.

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